We help small
businesses optimize
for souls.

We are harnessing the power of small.

In a world obsessed with digital solutions, we help Toronto business owners unlock the untapped potential of what makes them irreplaceable: their agility.

Minute.studio
An abductive strategist for small business owners.

See Differently

We observe your business with fresh eyes, uncovering opportunities others miss.

Design Forward

We create tangible strategies that are beautiful, functional, and profitable.

Using abductive reasoning, we start with desired outcomes and reverse-engineer solutions.

Think backward

Track real impact through revenue growth and cost reduction.

Measure what Matters

October 2025

Join the Pilot

Our exclusive pilot program will be with five forward-thinking retail business owners who will receive our complete Revenue Discovery Sessions to demonstrate the untapped profit potential hiding in plain sight.

The "Aha Moment"
We'll observe your business with fresh eyes and show you the missing patterns. Most owners say "I can't believe I never saw that" within the first 60 minutes.

The "What If"
We'll flip your assumptions and show you possibilities. This is where breakthrough thinking happens.

The "Show Me The Money" Reveal
We present your opportunities so you can see exactly how much additional revenue is sitting in your current space.

A compressed version of revenue engine methodology, designed to uncover your three biggest revenue opportunities and provide one immediate, implementable solution that could increase your monthly revenue.

The Revenue Discovery Session

Apply for the Pilot
  • minute.studio engineers revenue growth by designing strategies that leverage what makes Toronto businesses unbeatable

    Traditional Consulting Approach:

    "What's wrong with your business?"

    • Audit weaknesses

    • Benchmark against competitors

    • Implement best practices

    • Hope for incremental improvement

    minute.studio Approach:

    "What's possible that you haven't imagined?"

    • Question fundamental assumptions

    • Observe hidden patterns and possibilities

    • Design breakthrough solutions

    • Engineer measurable competitive advantages

  • We don't just consult—we architect revenue systems.

    Phase 1: Revenue Archaeology (Week 1-2) Map your current customer journey, identify revenue leaks, surface hidden opportunities through abductive observation.

    Phase 2: Hypothesis Design (Week 3-4)
    Generate breakthrough possibilities, design testable interventions, create measurement frameworks.

    Phase 3: Experience Engineering (Week 5-8) Implement changes, optimize customer flow, train team on new systems.

    Phase 4: Revenue Validation (Week 9-12) Measure results, iterate based on evidence, scale what works, eliminate what doesn't.

    Outcome: Predictable Revenue Growth Not hope. Not best practices. Engineered results.

    Our newly launched Pilot is a compressed version of Phase 1.

  • We started in Aug 2025 and are building our clientele at the moment. Here’s what we are working on:

    The Online Luxury Consignment Challenge: Struggling against online fashion retailers

    Our Solution: Community fashion events + local influencer partnerships + seasonal neighborhood styling.

    Result: 40% revenue increase, became "the place" for locally-online fashion.

    The Green Energy Consultancy Dilemma: Lost significant revenue due to economic realities in Canada.

    Our Solution: Saving sharing model to attract more price sensitive clients.

    Result: Tripled monthly customers, 15% increase in monthly revenue.

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